LinkedIn pages are critically important for businesses and professionals alike.
To get the most out of your customer, colleague and personal networks, you have to ensure your LinkedIn pages are aligned with best practices. This will vary depending on whether you are an individual employee or a company's owner.
Here are five things your LinkedIn page might be missing for each group:
LinkedIn for organizations
Here are the five lesser-used things you should have on your LinkedIn company page:
These steps can help a business, but what about professional pages?
LinkedIn for professionals
Along with making sure your profile is up to date and complete, here are five things you need to add to your LinkedIn page today: