Social media has become one of the most important tools of all when it comes to building and maintaining customer relationships. Business owners need to have a strategy in place to manage activities on social networks. Social media management platforms can help drive success on social sites. Let’s look at key considerations to keep in mind before implementing such tools.
Should you use one?
This is a relatively easy question to answer, but one that is nonetheless important. If you only have a presence on one site, purchasing the software is likely unnecessary, as each social media website has its own unique management tools included with the account.
If you have more than one social media account – you’re on LinkedIn, Facebook and Twitter, for instance –definitely consider using a management platform. When you have several, it can be difficult to manage and coordinate campaigns without one of these platforms.
Which platforms are most popular?
If you decide to leverage a social media management platform, consider one of the following options, which have the most users:
Social Media Today, an online publication devoted to social media news, lists several core advantages of leveraging a social media management tool, including the benefit of more-efficient and accurate handling of customer engagement across accounts. The site notes 42% of consumers now demand a response within 60 minutes of interacting with a company through social media. This would be nearly impossible without a management tool.
What's more, if you have several people assigned to managing social media accounts, one of these platforms can help to keep everyone on the same page, Social Media Today notes. The website explains that these platforms offer a means to gather business intelligence, and it’s the intelligence component that is certainly an important benefit. A management tool will provide deeper insights into posts, conversations, interactions and other activity.
With social media gaining in importance, the time is now to consider adopting one of these management platforms.