Social media is a growing giant in the marketing realm. One eMarketer report called for $23.7 billion to be spent on social media ads in 2015, which was a 33.5 percent increase from the sum invested in 2014.
Let's take a look at which social media sites are best-suited to various industries, going by the most popular platforms.
Professional services firms, legal entities, technology companies and those in other industries that involve content-heavy sales and marketing campaigns find a potent platform in Twitter. Inc. magazine, a publication for growing companies, reports 70 percent of marketers leverage blogs in their content strategies, and Twitter is among the best platforms through which to promote these articles. Twitter has also incorporated more effective video and image sharing capabilities, allowing marketers to diversify their content marketing campaigns on the site.
This is the most widely used social media platform in the realm of marketing, as Inc. magazine notes 93 percent of companies are active on the site . Simply put, every business, regardless of industry or target market, ought to use this platform for both marketing and customer service purposes. As of this June, Facebook had1.13 billion daily active users and 1.6 billion monthly active users on average. Use this platform to share all content types, including video, images and blogs.
Hootsuite reports Instagram is best-suited to - and most widely used by - retailers. This is also an exceptional platform for competitors in the food and beverage industries, as posting images and videos and products can help to drive brand recognition. Make sure your business takes high-quality photographs, keeps captions brief and engages users in a highly mobile-centric fashion.
Much like Twitter, LinkedIn is an exceptional platform for professional services and specifically business-to-business industries. Blogging on LinkedIn can help to cement executives and company owners into the stature of thought leaders, boosting an enterprise's legitimacy in the process. To be more specific, organizations that rely on the images of their salespeople, project managers, leaders and others in the public eye are best-suited to this platform.
Make sure you don't spread yourself too thin in social media. A powerful campaign on one platform will always be more effective than lackluster ones across all of the sites. Also, keep an eye on the sites that become more prominent in the social media sector.